Digital Strategist

Company Overview: We are a cutting-edge website development company dedicated to creating high-performance WordPress websites for cannabis dispensaries, helping them streamline their online ordering processes. Our innovative solutions are tailored to meet the unique needs of the cannabis industry, and we are committed to providing our clients with exceptional service and support.

Digital Strategist Job Brief:

We are seeking an experienced Digital Strategist to build and nurture long-term, trusting relationships with our clients. The Digital Strategist will oversee a portfolio of assigned clients, training and advising them on the effective utilization of their digital eCommerce platforms. This role will focus on analyzing key metrics, making data-driven recommendations to align business goals with digital strategies, and collaborating with internal teams to address client requests promptly.

Responsibilities:

• Serve as the lead point of contact and advocate for all matters specific to assigned accounts.
• Develop and maintain trusted advisor relationships with key accounts, customer stakeholders, and executive sponsors.
• Lead recurring digital performance review meetings utilizing Google Analytics (GA4), Search Console, Looker (formerly Google Data Studio), and other reporting tools.
• Understand client goals and effectively communicate the progress of monthly/quarterly initiatives to both internal and external stakeholders.
• Train clients on the utilization of their eCommerce platforms, including best practices for SEO, SEM, and GMB optimization.
• Collaborate with internal teams to gather customer feedback, manage support tickets, and address feature requests.
• Make data-driven recommendations to improve performance and enhance merchandise visibility on dispensary sites.
• Update company/contact records and the Account Plan Playbook in the company’s CRM to maintain account hygiene and tracking.
• Ensure the timely and successful delivery of our solutions in alignment with customer needs and objectives.
• Report on account status to the team and escalate concerns to your Director as necessary.
• Assist with challenging client requests or issue escalations as needed.
• Identify upsell opportunities, partnership potential, and client beta test opportunities through client feedback and data analysis.

What You’ll Bring to the Team:

• Proven work experience as a Digital Strategist, Customer Success Manager, Marketing Client Services Representative, Account Executive, Digital Marketing Specialist, or relevant role.
• Demonstrable ability to communicate, present, and influence key stakeholders at all levels of an organization, including executive and C-level.
• Solid experience with various software tools including but not limited to WordPress, Elementor, CRM software (e.g., HubSpot, SalesForce, Click Up), and the Google Suite.
• Strong understanding of SEO, SEM, GMB, and other digital marketing strategies.
• Experience delivering client-focused solutions that meet customer needs.
• Proven ability to manage multiple account management projects simultaneously while maintaining strong attention to detail.
• Excellent listening and presentation abilities.
• Strong verbal and written communication skills.
• BA/BS degree.
  

Location: Remote

This is a remote position based in the United States. Preference will be given to those candidates who reside in one of the following states: MA, MI, WI, MN, SD.