Dispensary CASE STUDY

CastleLeaf Cannabis
Native eCommerce Revenue Increase

Name: Rank Really High
Price range: $

How Rank Really High helped CastleLeaf Cannabis raise their revenue by 12% due to increased conversion rate & more organic search traffic.

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Revenue Growth

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Engagement Time Increase

Timeline

One Month: Utilizing RRH's Native eCommerce Website Platform

Challenges:

Before launching with Rank Really High, CastleLeaf Cannabis encountered several challenges:

Low engagement rate: The average session time on their website was just 33 seconds.
Limited visibility into e-commerce performance: Tracking KPIs across multiple marketing channels was difficult, making it hard to assess campaign effectiveness.
Modest online revenue: The dispensary experienced steady but underwhelming online sales and wanted to achieve greater growth.

Solutions Implemented:

1. E-commerce-focused Design

Prioritized user experience (UX) to make product discovery and purchase easier, improving customer satisfaction.

2. Enhanced Product Display

Upgraded the way products were showcased, with better filters, product descriptions, and visuals that led to more engaged customers.

3. Comprehensive KPI Tracking

Integrated tools to track e-commerce conversion KPIs across all marketing channels, giving the team clear insights into performance.

Results:

In a short period, CastleLeaf experienced significant progress:

Engagement Time: The average session length jumped from 33 seconds to nearly 3 minutes, reflecting a substantial increase in user interaction of over 339%!
Revenue Growth: Since launch, online revenue has grown by 12%, driven by improved user experience and product presentation.
Performance Tracking: CastleLeaf now tracks e-commerce conversion KPIs across all sources, enabling better decision-making and strategy refinement.

We really appreciate the time and effort RRH went into ensuring our e-commerce sales and web presence are the best they can be. From training, to check-ins, to clarifying details so we remain compliant and accessible, RRH has given us the tools and resources we need to stand out in an incredibly competitive local market. We are so excited to see immediate results and are looking forward to seeing the long-term results of this partnership!

Shan Adamites

General Manager: CastleLeaf Cannabis

Future Outlook:

Although it is still early for SEO strategies to fully take effect, CastleLeaf attributes its quick success to the well-organized e-commerce design and enhanced product display. As SEO efforts start yielding results, further increases in traffic and revenue are expected.

Conclusion:

CastleLeaf Cannabis’s collaboration with Rank Really High has led to measurable improvements in both user engagement and revenue. By focusing on a streamlined e-commerce design and improved product presentation, CastleLeaf is set for continued growth in the competitive cannabis market.