Whether it’s 4/20, Memorial Day, or any other holiday that might shift your dispensary’s schedule, one thing remains true: your customers need to know when you’re open. One of the easiest ways to make sure they’re never left guessing? Update Dispensary Holiday Hours on Google Business Profile (GBP) with your special hours ahead of time.
Why It Matters
When customers search for your dispensary, Google is usually the first place they look. If your hours aren’t accurate — especially on a holiday — it can lead to missed sales, frustrated customers, or even negative reviews.
The tricky part? Google can take several hours to approve and display your special hours after you make changes. That means updating your profile at the last minute could leave customers in the dark.
How to Update Dispensary Holiday Hours on Google
Updating your Google Business Profile is quick and easy. Here’s how:
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Log in to your Google Business Profile.
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Select your business and click Edit Profile.
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Go to the Hours tab near the top.
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Find Special Hours and click the pencil icon 🖉 to edit.
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Enter your custom hours for the holiday and save.
👉 For full instructions, check out Google’s official guide.
Pro Tip: Don’t Wait
Update your holiday hours at least 48 hours before the holiday, but the earlier, the better. Many customers plan ahead — especially for major events like 4/20 — and seeing your updated hours early helps them fit your store into their plans.
