4/20 is almost here — and your dispensary is (almost) ready.
You’ve got your inventory stocked. Your specials planned. Your team prepped. But when it comes to 4/20 dispensary marketing, your website and digital presence are just as important as what’s happening in-store.
Whether customers are researching deals, placing online orders, or checking your hours, your website is your most powerful sales tool.
Here are four 4/20 Dispensary Marketing Tips to get your website ready:
1. Update Your Google Business Profile (GBP) Hours — Early
This year, 4/20 falls on Easter Sunday, which makes it even more important to update your Google Business Profile holiday hours ahead of time.
Your GBP is often the first thing customers see when they search for your store — and incorrect or missing hours could cost you walk-in traffic.
Updating your hours helps:
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Ensure you show up correctly in local searches
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Reduce confusion and customer calls
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Improve trust in your brand online
👉 Need help? Learn how to update your Google Business hours
2. Optimize Your Website for 4/20 Visibility
Over 50% of customers enter dispensary websites through the homepage — so make sure your best deals are front and center.
Here are a few dispensary website optimization ideas:
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Add a 420 slider to highlight key promotions
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Create a custom homepage section linking to your specials
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Update your main navigation to include your 4/20 landing page
A dedicated 4/20 landing page is also key. It gives your 4/20 promotions their own space, improves discoverability, and drives conversions. Be sure to include cannabis SEO keywords like:
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“420 dispensary deals near me”
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“4/20 cannabis specials”
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“[City] weed deals for 4/20”
Rank Really High clients — you’re already set up for success:
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Access a ready-to-go 4/20 homepage section template
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Use your pre-built, customizable 420 landing page
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Easily update your content and track performance with built-in tools
👉 Need a refresher? Here’s how to edit your 4/20 section and landing page
3. Make Your Specials Work Harder with SEO-Friendly Names
If your 4/20 specials aren’t optimized, customers might never see them — especially online.
With Rank Really High, every special gets its own unique, indexed page. This means:
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You can show up in search results for terms like “4/20 edibles deals”
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Google can crawl and rank your content
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Customers can find what they want faster
Pro Tip: Include “4/20” or “420” in the name of each special (ex: “4/20 Pre-Roll Bundle”) to boost your search relevance.
⚠️ Not using Rank Really High yet? If your site uses an iframe menu, your specials may not be indexed by Google at all — meaning they can’t be found via search. In that case, a strong cannabis landing page strategy is more important than ever.
📌 Add homepage banners, pop-ups, or featured sections to guide visitors directly to your 4/20 deals.
4. Turn First-Time 4/20 Shoppers Into Loyal Customers
Big sales bring new eyes. But what happens after 4/20?
This is your chance to promote your dispensary loyalty program and keep people coming back. Use your website and marketing emails to:
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Offer a sign-up bonus for loyalty programs
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Send follow-up promos after 4/20
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Reward both new and returning customers
These aren’t just cannabis marketing tips — they’re proven ways to turn traffic into retention.
Final Thoughts
When it comes to 4/20 dispensary marketing, your strategy shouldn’t stop at the sales floor — your digital storefront deserves just as much attention.
From Google updates to homepage optimization, from SEO-friendly specials to cannabis loyalty marketing, these tips will help you grow your reach, maximize sales, and build long-term relationships.
If you’re a Rank Really High Customer and want help getting your online presence ready for 4/20, reach out to your Digital Strategist!
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From your team at Rank Really High — we’ve got your back this 4/20. 🌿
